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Darren's avatar

Thanks Ian for another eloquent article on a complex topic.

I’ve often thought of adding to Druckers famous quote;

No Trust. No Culture.

Know Trust. Know Culture.

For me it’s simply the platform on which all human connections are built. Must have. 🙏

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Ryan Delaney's avatar

Such a vital and immediate message, confirming my experience. When I first started in sales and wasn't having any success, I paused all activity and thought deeply about why prospects would buy from me. "Trust," I thought. "Prospects will never buy from me unless they trust me." You show us how to build trust: credibility, reliability, integrity.

I especially appreciated this line: "Perfection is not required in any of these qualities; intention and a willingness to learn are." True words.

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